February 24, 2021
An Asymmetric Approach to Design
"Intentional tension can create positive attention." Nothing advances an industry without making someone uncomfortable. Things…
January 5, 2021
We Won Two 2020 Good Design Awards!
In collaboration with Seagate, our designs for the One Touch SSD and the Lyve Drive…
October 12, 2020
The Beauty of Nature and Its Impact on Design
"Undulating lines, dynamic curves, and powerful arches stand in contrast to the geometric, functional style…
June 9, 2020
Man vs Nature Creates Unique Look at Design
"The duality of elements, both man made and natural create a dichotomy of visuals that…
February 25, 2020
Free Trend Report: Connecting Better with Customers Through Market Validated Research
"Great design is about more than just making things look good. It's about finding a…
January 25, 2020
A shuttle for your cloud
“Data empowers those who can harness and activate it, however, today’s data management tools are…
January 24, 2020
Ancient Eastern beliefs meet modern design
Ashcraft Design and Seagate collaborated on the release of a special edition version of it's…
December 13, 2019
Over 30 years of innovative products and brand building
Pico to Nash is an internal studio release of our product design and branding history…
December 13, 2019
You need these three things for your product or service to be a success
To be successful in the marketplace a product must balance three things. Bringing these elements…
December 13, 2019
We won a 2019 Good Design Award!
Data storage made fashionable. In collaboration with Seagate, in addition to being named an IDEA…