branding

branding design Design Strategy innovation marketing Product Design Uncategorized

April 16, 2021

The Trend That is Hypnotizing Customers

Understanding how trends impact your product both in form and function is important in keeping your brand relevant. Trends have the power to keep you at the forefront of your…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design Uncategorized

April 2, 2021

Tune in, Our Design Director will be on a Podcast about Design

On April 4th, 2021, the Variable Design Podcast is excited to feature Britt Ashcraft from…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design Uncategorized

March 14, 2021

The Science of Touch

“Of our five senses, touch is one of the most important. It dictates how we…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design

March 8, 2021

The One Word All Brands Are Judged By

"Immerse your customer in an all encompassing experience." Immersive. The one word that defines successful products, brands, and experiences moving forward into the next decade and beyond. It is the…

Britt Ashcraft

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branding design Design Strategy marketing Product Design Uncategorized

June 9, 2020

Man vs Nature Creates Unique Look at Design

"The duality of elements, both man made and natural create a dichotomy of visuals that…

Britt Ashcraft

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branding design Design Strategy innovation marketing

February 4, 2020

9 things important to all of your customers

Communication "We are entering a new era of consumerism where consumers do not want to…

Britt Ashcraft

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branding design Design Strategy innovation Product Design Uncategorized

January 24, 2020

Ancient Eastern beliefs meet modern design

Ashcraft Design and Seagate collaborated on the release of a special edition version of it's One Touch SSD for release in China only. We referenced trending colors and finishes to…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design Uncategorized

September 16, 2019

Don’t hold back, tell us everything you know

Over the length of my career, I have often heard clients say, they fear telling…

Britt Ashcraft

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branding design design awards Design Strategy Product Design

September 5, 2018

Daniel Ashcraft featured in Art Center College mailer

The Boss, Daniel Ashcraft, was honored to be in a recent Art Center College of…

Britt Ashcraft

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branding design design awards Design Strategy

June 20, 2018

Britt Ashcraft chosen as Spark Awards juror

Our design director, Britt Ashcraft, had the honor of being chosen as one of the jurors for the 2018 Spring Spark Design Awards. This year saw many different talented entries…

Britt Ashcraft

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