March 5, 2018
YOUR COMPANY IS DYING
Did you know that your company is dying? "New knowledge is being created outside your…
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January 14, 2018
DID YOU HEAR WHAT HAPPENED AT CES??!
I'm not talking about the power outage in central hall...I'm talking about something more exciting. Ashcraft Design…
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December 18, 2017
ASHCRAFT DESIGN WINS 4 GOOD DESIGN AWARDS!
The Chicago Museum of Architecture and Design and The European Centre for Architecture Art Design…
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December 4, 2017
CHOICE ELIMINATES BRAND RELEVANCE
"-the fact that some choice is good doesn’t necessarily mean that more choice is better.”…
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November 22, 2017
THE COMPLEXITY OF SIMPLICITY
The beauty of simplicity is enhanced through proportion, scale, and materials. There is a sensitivity…
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November 10, 2017
THE FOUNDATION DESIGN IS BUILT ON
Design is simply about communicating ideas. And a product or service is simply a vessel…
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September 28, 2017
YOU’RE NOT IMPLEMENTING DESIGN CORRECTLY
“Most people make the mistake of thinking design is what it looks like. People think…
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August 14, 2017
A DAY AT ART CENTER
Last week, Britt Ashcraft was honored to be a judge at the Formula E contest…
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August 8, 2017
THE 4 C’S OF EXECUTING GOOD DESIGN
"Everything is designed. Few things are designed well." - Brian Reed Good design is good…
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July 24, 2017
ARE YOU INVISIBLE?
The great stereo loudspeaker companies that for over 60 years built their brands on performance…
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