November 22, 2017
THE COMPLEXITY OF SIMPLICITY
The beauty of simplicity is enhanced through proportion, scale, and materials. There is a sensitivity…
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November 10, 2017
THE FOUNDATION DESIGN IS BUILT ON
Design is simply about communicating ideas. And a product or service is simply a vessel…
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September 28, 2017
YOU’RE NOT IMPLEMENTING DESIGN CORRECTLY
“Most people make the mistake of thinking design is what it looks like. People think…
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August 14, 2017
A DAY AT ART CENTER
Last week, Britt Ashcraft was honored to be a judge at the Formula E contest…
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August 8, 2017
THE 4 C’S OF EXECUTING GOOD DESIGN
"Everything is designed. Few things are designed well." - Brian Reed Good design is good…
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July 24, 2017
ARE YOU INVISIBLE?
The great stereo loudspeaker companies that for over 60 years built their brands on performance…
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June 30, 2017
COLOSSAL GAMING ALLIANCE WITH XBOX, SEAGATE, & ASHCRAFT
"The Xbox One X is shaping up to be the most extreme console ever. As…
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June 22, 2017
PROBLEMS ARE YOUR GREATEST ASSET
Imagine the growth that would happen if you focused on taking the things that hurt your business…
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June 17, 2017
THREE OF OUR DESIGNS DECLARED AS FINALISTS FOR 2017 IDEA AWARDS!
TOCA, Studer Glacier Series and Wren V3 are recognized for the story they tell through their beautiful…
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June 5, 2017
GRAB A PEN! FACILITATING COLLABORATION
In order to cultivate a creative environment and solve complex problems, team members of diverse…
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