September 11, 2018
IMPROVING THE VR EXPERIENCE
“As VR users become more mobile and smart phone users consume more rich media, the…
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September 5, 2018
DANIEL ASHCRAFT FEATURED IN ART CENTER MAILER
The Boss, Daniel Ashcraft, was honored to be in a recent Art Center College of…
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June 20, 2018
BRITT ASHCRAFT CHOSEN AS SPARK AWARD JUROR
Our design director, Britt Ashcraft, had the honor of being chosen as one of the…
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April 2, 2018
I BET THIS IS SOMETHING YOU DIDN’T KNOW
Are you ready for this? People don’t care about you…. They only care about…
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March 5, 2018
YOUR COMPANY IS DYING
Did you know that your company is dying? "New knowledge is being created outside your…
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January 14, 2018
DID YOU HEAR WHAT HAPPENED AT CES??!
I'm not talking about the power outage in central hall...I'm talking about something more exciting. Ashcraft Design…
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December 18, 2017
ASHCRAFT DESIGN WINS 4 GOOD DESIGN AWARDS!
The Chicago Museum of Architecture and Design and The European Centre for Architecture Art Design…
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December 4, 2017
CHOICE ELIMINATES BRAND RELEVANCE
"-the fact that some choice is good doesn’t necessarily mean that more choice is better.”…
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November 22, 2017
THE COMPLEXITY OF SIMPLICITY
The beauty of simplicity is enhanced through proportion, scale, and materials. There is a sensitivity…
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November 10, 2017
THE FOUNDATION DESIGN IS BUILT ON
Design is simply about communicating ideas. And a product or service is simply a vessel…
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