Britt Ashcraft

branding design Design Strategy innovation marketing Product Design Uncategorized

April 16, 2021

The Trend That is Hypnotizing Customers

Understanding how trends impact your product both in form and function is important in keeping your brand relevant. Trends have the power to keep you at the forefront of your…

Britt Ashcraft

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design Design Strategy innovation Product Design Uncategorized

April 12, 2021

How to Connect With Your Customers on a Deeper Level

To say 'I am excited', is an understatement....we are on the cusp of the most…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design Uncategorized

April 2, 2021

Tune in, Our Design Director will be on a Podcast about Design

On April 4th, 2021, the Variable Design Podcast is excited to feature Britt Ashcraft from…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design Uncategorized

March 14, 2021

The Science of Touch

“Of our five senses, touch is one of the most important. It dictates how we…

Britt Ashcraft

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branding design Design Strategy innovation marketing Product Design

March 8, 2021

The One Word All Brands Are Judged By

"Immerse your customer in an all encompassing experience." Immersive. The one word that defines successful products, brands, and experiences moving forward into the next decade and beyond. It is the…

Britt Ashcraft

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February 24, 2021

An Asymmetric Approach to Design

"Intentional tension can create positive attention." Nothing advances an industry without making someone uncomfortable. Things…

Britt Ashcraft

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January 5, 2021

We Won Two 2020 Good Design Awards!

In collaboration with Seagate, our designs for the One Touch SSD and the Lyve Drive Shuttle have won two 2020 Good Design Awards! Congrats to everyone involved! For seven decades…

Britt Ashcraft

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