Ashcraft is an award winning product design and brand innovation company located in the creative and cultural epicenter of Los Angeles, California.

We shape the future through impactful design & disruptive thinking.

We use design to shape the world by solving the business problems of today and anticipating the ones of tomorrow.  We build brands through design that connects clients to consumers.  We design content rich experiences that communicates the clients unique story.  We make companies indispensable to consumers through brand strategy, innovation, and execution.

We craft brands, products, and experiences people aspire to own.

Design is the bridge between business and consumer.  Design integrates life, fashion, and technology to create experiences that resonate with consumers.  Ever vigilant of shifts in technology and culture, a deep understanding of consumer and market trends fuels our design process to craft objects and experiences of desire.  Our designs form a beautiful cohesive visual that tells a clients story.

Good design motivates people to act.


Product Design

Design Development

Colors, Materials, Finishes Specification


Trend & market research


Brand Design

Corporate Identity




Digital Design

Web Design

User Interface

Graphic Design

We work with people and brands that want to make life better.


Design Director

Britt Ashcraft is an award-winning designer and innovation pioneer with 15 years of experience launching industry disruptive products and experiences.

Britt works at the intersection of design, business, technology and culture to create products and experiences that provoke change and inspire people to action. He helps organizations innovate and launch disruptive businesses through calculated brand strategy and human centric design.  His multidisciplinary background in human-centered design,product development and innovation management, helps him to deliver products and services that disrupt markets.

Prior to Ashcraft, Britt worked designing mobile products for technology juggernaut Hewlett-Packard and a few other design consultancies where he was able to hone his craft across multiple industries.  He has partnered with numerous Fortune 500 companies and start ups, including Adidas, Dell, HP, Vizio, and Xerox among many others. He has worked on everything from dog chew toys to basketball shoes for NBA stars.   The extent of his work shows the diverse application of his design innovation methodology and how it can change the game for brands.


Founder & Chief Design Officer


Daniel founded Ashcraft in 1986.  His love of consulting, partnering with start-ups, and a passion for his own entrepreneurial ventures solidified his position as an authority on design that many top global brands look to. He has been recognized for his contribution to design by numerous Red Dot design awards, CES Design and Innovation awards, ID magazine awards, and the Good Design awards.  His extensive knowledge of industrial design and branding has landed him in front of many different schools and organizations such as BMW in Germany.  Daniel has also expounded his knowledge on up and coming influencers and visionaries as a teacher at the highly acclaimed Art Center College of Design.

His designs for international organizations such as JBL, Harman Kardon, and Seagate have established him as a design leader.  With a sensitive understanding of diverse markets and consumer research, Daniel Ashcraft consistently delivers innovative solutions that increase market share and drive sales.