Ashcraft is an award winning product design and brand innovation company located in the creative and cultural epicenter of Los Angeles, California.

We shape the future through impactful design & disruptive thinking.

We use design to shape the world by solving the problems of today and anticipating the ones of tomorrow.  We build brands through design that connects clients to consumers.  We design content rich experiences that communicates the clients unique story.  We make companies indispensable to consumers through brand strategy, innovation, and execution.

We craft brands, products, and experiences people aspire to own.

Design is the bridge between life, fashion, and technology.  Ever vigilant of shifts in technology and culture, a deep understanding of consumer and market trends fuels our design process to craft objects and experiences of desire.  Our designs form a beautiful cohesive visual that tells a clients story.

We are passionate visionaries that work with people and brands that want to make life better.
Some of our clients


Design Director


Britt believes that good design is an exercise in restraint.  The role of a designer is to reduce to reveal value; only adding that which adds value.

Prior to Ashcraft, Britt worked designing mobile products for technology juggernaut Hewlett-Packard and a few other design consultancies where he was able to hone his craft across multiple industries.  He has worked on everything from dog chew toys to basketball shoes for NBA stars.  This allowed him to have a broader understanding of different markets, processes, and innovative discoveries and how they can be applied across industries.  His work has earned numerous awards, resulted in intellectual property and dramatically propelled client sales and company growth.


Founder & Chief Design Officer


Daniel founded Ashcraft in 1986.  His love of consulting, partnering with start-ups, and a passion for his own entrepreneurial ventures solidified his position as an authority on design that many top global brands look to. He has been recognized for his contribution to design by numerous Red Dot design awards, CES Design and Innovation awards, ID magazine awards, and the Good Design awards.  His extensive knowledge of industrial design and branding has landed him in front of many different schools and organizations such as BMW in Germany.  Daniel has also expounded his knowledge on up and coming influencers and visionaries as a teacher at the highly acclaimed Art Center College of Design.

His designs for international organizations such as JBL, Harman Kardon, and Seagate have established him as a design leader.  With a sensitive understanding of diverse markets and consumer research, Daniel Ashcraft consistently delivers innovative solutions that increase market share and drive sales.