At Ashcraft Design, we have created a framework for innovation and advanced design thinking called Cognitive Dissonance. It is a method for understanding and giving context to problems, then leveraging them to consistently create breakthrough ideas. We believe that at the foundation of any product, brand, or experience there are three pillars; life, art, and technology. Each of these connect on some level with consumers and at times conflict with one another. A successful product, experience, or brand brings all these elements together into a cohesive story. It is at the intersection of these elements that disruptive innovation lies. Three elements constantly in conflict, are brought together in harmony through innovation. It is the delicate balance of science and art to create beautiful products, experiences, and brands that connect with consumers and their lifestyles. Cognitive Dissonance bridges this conflict between art, technology and human behavior.
Companies typically find themselves in a rut created by the same processes designed to make them efficient. While these patterns routinely simplify business, they also create the ruts in which a company finds themselves in. Cognitive Dissonance allows us to approach the problem and change direction, distance ourselves from their traditional way of thinking to create break through results. We find alternate ways to define the problem as a matter of changing perspective to discover innovative solutions. Our way of thinking side steps these ruts to break free from expected solutions and traditional thought. The solutions create products, brands, and experiences that move people to action. Our philosophy cultivates disruptive innovation that launches companies, identifies market opportunity, and defines trends.
Cognitive Dissonance uncovers deep motivational, behavioral, perceptual, and cultural insights to tap into consumer’s needs, desires, and aspirations.
Maintaining a nimble team of people with different backgrounds, educations, interests, and technical skills allows us to provide fresh new insight and new perspectives to old problems. We have the expertise to answer the unknown questions that will define the future of your business/industry.
The key to any successful business is being able to transform these problems from liabilities into assets. The brands that rise to the top use problems as leverage for innovation. At Ashcraft Design, we see conflict as central to innovation and growth. Without it you fail to learn and progress.
Our approach to design drives new growth, brings new customers, and helps companies grow profitability. These solutions create products, brands, and experiences that move people to action. Our philosophy cultivates disruptive innovation that launches companies, identifies market opportunity, and defines trends. Cognitive Dissonance gives clients the strategic thinking, creativity, and innovation that are pivotal to their success. Through Cognitive Dissonance we shape the world by solving the problems of today and anticipating the ones of tomorrow. We build brands that connects clients to consumers. We design content rich experiences that communicates the clients unique story. We make companies indispensable to consumers.
We work with people and brands that want to make life better.
Cognitive Dissonance: Advanced Design Thinking. A framework for innovation.
Life, Art, and Technology curated.
Choose to create the future rather than be defined by it.