A traditional color on a traditional material will position a company and it’s products as either retro or traditional. It won’t move you forward and it won’t align with the values of a larger mass market. Color is a constantly shifting target that has the power to both attract or repel.
Creating a contemporary leading edge image with traditional materials requires a fresh perspective on color. A trained eye can transform an average material into an exciting, alluring and appealing product. It is all about understanding the nuances of hue, saturation, value, texture and culture.